Професионалната етика и дигиталната медийна трансформация
Professional Ethics and Digital Media Transformation

Author(s): Nikolay Mihaylov, Vesselina Valkanova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: media; regulation; self-regulation; freedom; professional morality; responsibility; professional ethics; publicity
Summary/Abstract: The text summarizes and analyzes changes in the perception and influence of the regulatory function of professional morality in a digital environment, both among the audience and among professional communicators. Based on research conducted during the project, the authors reflect on the professional-ethical aspects of information influence, media impact, the obligations of the communicator to their audience, as well as on the problem of the increasing responsibility that journalism as a profession receives in the conditions of digital media transformation. summarizes and analyzes changes in the perception and influence of the regulatory function of professional morality in a digital environment, both among the audience and among

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