Емоционално удовлетворение и медийно въздействие – промени в медийното съдържание и поведението на аудиторията
Emotional Satisfaction and Media InÀuence – Changes in the Media Content and the Audience Behaviour

Author(s): Maria Popova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: media influence; emotional satisfaction; media; audience; media content
Summary/Abstract: The purpose of the study is to describe what changes are observed both in the forms of the media content and in the audience's behaviour based on the emphasis placed on the mediatization of emotions in the public space. As well as to assess to what extent the emotional interpretation of the media information transforms the variants in the media impact, the stages through which it is constructed and its complex manifestation in the behaviour and reactions of the media man, in his or her ability to form a successful personal identity.

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