Koncept održivog razvoja u savremenom bankarstvu – zeleno bankarstvo
THE CONCEPT OF SUSTAINABLE DEVELOPMENT IN MODERN BANKING – GREEN BANKING

Author(s): Ranko P. Sovilj
Subject(s): Economy, National Economy, Financial Markets
Published by: Институт друштвених наука
Keywords: sustainable development; green banking; green banking products and services; corporate social responsibility; environmental protection
Summary/Abstract: In modern business conditions, socially responsible banking has become a global phenomenon. The concept of sustainable development influences the reformulation of the banking business in terms of providing new banking services and creating new (green) banking operations, which, in addition to profit, also achieve broader social and environmental goals. After the defining green banking and finance, the paper highlights the importance of green banking in the retail and corporate sectors, including investment banking. In the final part of the paper, the author points to the current state and perspectives of green banking development in the national legislation. In the conclusion, the author emphasizes the necessity of further development of green banking and the creation of new, green banking products and services.

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