Izazovi održivog razvoja srpskih preduzeća: digitalizacija i promene u organizacionoj okolini
CHALLENGES OF SUSTAINABLE DEVELOPMENT OF SERBIAN ENTERPRISES: DIGITALIZATION AND TRANSFORMATIONS IN ORGANIZATIONAL ENVIRONMENT

Author(s): Branka Matijević, Dušan Mojić
Subject(s): Economy, National Economy, ICT Information and Communications Technologies
Published by: Институт друштвених наука
Keywords: digital technologies; digital transformation; Serbia; organization; organizational environment
Summary/Abstract: Sustainable development as an approach to a wider environmental paradigm seeks to reconcile three pillars: economic, social and ecological. The importance and role of digital transformation in achieving the proposed goals has been emphasized both directly (through technological progress as a key factor for economic and environmental challenges, providing solutions for new jobs and energy efficiency) and indirectly (through ensuring energy supply, higher levels of productivity and technological innovation, and decent work for all). Many radical changes in living conditions, as is the case with the information revolution, begin particularly in the sphere of labor, as novelties in the way of production and exchange of goods important for human everyday life (Bolčić, 2003). Since organization, conceived as an open system, is always “embedded” into the context within which it operates, it is assumed that transformations that occur in the environment directly or indirectly influence the organizational structures, systems and processes. The paper analyzes transformations in the environment of Serbian enterprises with a special emphasis on the process of digitalization. The focus is placed on technological development, which is the key component in the 2030 Agenda for achieving the goals of sustainable development.

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