POPULIZAM U NARATIVIMA PREDSEDNIČKIH KANDIDATA NA PREDSEDNIČKIM IZBORIMA U SRBIJI 2017. GODINE
POPULISM IN THE NARRATIVES OF THE CANDIDATES ON THE PRESIDENTIAL ELECTIONS IN SERBIA 2017

Author(s): Miloš Bešić
Subject(s): Politics / Political Sciences, Politics, Political Theory, Governance, Electoral systems
Published by: Институт друштвених наука
Keywords: populism; discourse; correlates; logit coefficients
Summary/Abstract: In this paper we preset the results of the content analysis of the narratives of candidates on the presidential elections in Serbia 2017. As a method, critical discourse analysis and structural content analysis had been used. The main goal of the research was to identify the main components of the populist discourses among all the candidates on the elections. In the research special consideration was put onto ideological and other discursive elements of the populist discourse. For this purpose, logistic regression has been used. Results of the research showed that populist discourse is very frequent in the political narratives of the presidential candidates. Also, we provide the evidence that populist discourse is supported and intersected by contradictory ideological content, intensive emotional communication, as well as the call for the mobilization in the name of people.

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