MEDIЈSKI POPULIZAM I POLITIČKI POPULIZAM
MEDIA POPULISM AND POLITICAL POPULISM

Author(s): Jovanka Matić
Subject(s): Politics / Political Sciences, Politics, Political Theory, Communication studies, Sociology of Politics
Published by: Институт друштвених наука
Keywords: populism; media populism; media; ideology
Summary/Abstract: Research on the role of mass media in the rise of populist parties in Western Europe uses the concept of media populism. It was originally used to designate the news production of highly commercialized media, which give a lot of attention to populist leaders because of media preferences for scandal, conflict, personalization, aggressive speech, etc. Increasingly mediated politics and increasing media commercialization have produced an unintended convergence of goals between tabloid media and political populism. Later elaborations of the concept see the media as the producers of populism, and not only as its conveyors. In this vein, it is insisted that media practices of conveying and producing populism should be investigated in separate streams of research. The text advocates the idea that the media influence the voters by providing a specific picture of the world, out of many possible ones, thus making a context in which some political messages have more meaning than others for voters. It is therefore necessary to study the tabloid image of the world as a whole, and its value structure in particular, in order to see in what ways this picture contextualizes populist messages and makes them more meaningful than others.

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