Internacjonalizacja profesjonalnych usług biznesowych: analiza procesu i jego główne cechy
Internationalisation of Professional Business Services: process analysis and main features

Author(s): Ina Chepik
Subject(s): Sociology
Published by: Wydawnictwa Uniwersytetu Warszawskiego
Keywords: internationalisation; internationalisation theory; professional business services; strategy
Summary/Abstract: This study analyses the theoretical frameworks and features determining the internationalisation of Professional Business Services (PBS). The PBS is a heterogeneous category of services, whose nature is shaped by the level of interaction between the client and the provider, as well as the feasibility of digital delivery. The aim of the study is to synthesise internationalisation theories to develop a strategic matrix that facilitates the choice of market entry models. The methodology includes a secondary data review and content analysis using the VOSviewer tool. The findings indicate that digitalization is altering the pace and motives of expansion, promoting “born digital” models. The research results can be used by managers as a basis for creating decision-making algorithms in the process of international expansion.

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