Leadership In a Cultural Institution
Leadership In a Cultural Institution

Author(s): Daniel Danov, Ivet Tileva
Subject(s): Economy, Business Economy / Management, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: leadership; cultural institution; museum activity; tourism impact; Regional Natural History Museum – Plovdiv
Summary/Abstract: Contemporary leadership research tends to focus more on leaders in politics and international business than on those operating within state institutions such as museums. Museum activities could shape international tourism in a particular region, especially when the institutions possess substantial cultural significance and modern practices. Regarding the application of an appropriate leadership approach, the Regional Natural History Museum – Plovdiv transforms into one of the most modern museums in Bulgaria, attracting visitors from both the country and abroad. This article focuses on the leadership qualities that turn an old-style cultural institution into a modern European museum with internationally competitive advantages.

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