Международен мениджмънт и маркетинг на модната индустрия на ЕС и Европа
International Management and Marketing of the EU and Europe Fashion Industry

Author(s): Nadya Valeva
Subject(s): Politics / Political Sciences, Politics, Economy, Business Economy / Management, EU-Approach / EU-Accession / EU-Development, Marketing / Advertising
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: fashion; design; EU; Bulgaria; strategy
Summary/Abstract: The report aims to show the benefits of Bulgaria's 18-year membership in the EU for the fashion industry in Bulgaria, in the EU, and globally. The main task is to encourage young people, students and doctoral candidates to be creative, brave in realizing projects and dreams, and to make the most of the comprehensive opportunities that EU membership provides. The paper demonstrates how an idea could grow into a national and pan-European product with national and global importance in protecting European know-how in fashion and design. It shows the excellent strategy for the development of production and copyright in fashion, for fashion management and marketing as an example to follow. The paper shows the whole process and the results are marked year by year with the relevant conclusions, support from the highest governmental levels and applicability in a marketing plan strategy with a horizon of 2050.

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