Как иновациите в социалните мрежи променят обществото и икономическите процеси
How Innovations in Social Media are Changing Society and Economic Processes

Author(s): Borislava Zdravkova
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: social networks; data protection; business innovation; economic growth
Summary/Abstract: The rapid evolution of social media has transformed communication, social interaction and economic processes on a global scale. The study examines how innovations such as algorithmic advertising, influencer marketing, artificial intelligence and data analysis are reshaping business models and consumer behavior. Conducted as a literature review using statistical analysis and case studies, it examines the economic impact of social media. The results indicate a positive influence of economic growth but also reveal challenges related to data privacy, market regulation and ethics. This research aims to provide recommendations for businesses and policymakers on how to navigate the evolving social media landscape and harness its potential for sustainable economic development.

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