Междукултурната компетентност като критичен фактор за успеха на европейски и международни проекти: възможности за интегриране като KPI
Intercultural Competence as a Critical Factor for the Success of European and International Projects: Opportunities for Integration as a KPI

Author(s): Radostina Atanasova
Subject(s): Economy, Business Economy / Management, Human Resources in Economy, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: european and international projects; multicultural competence; KPIs; intercultural competence; empathy
Summary/Abstract: In the context of globalization, multicultural environments are becoming increasingly important for the success of European and international projects. Developing intercultural competence and empathy is not only crucial soft skill but also strategic indicator of effectiveness. This study analyzes theoretical models and practical examples, emphasizing the need to formalize cultural intelligence and intercultural communication as key success factors. Indicators for measuring communication efficiency, adaptation, and satisfaction are proposed, contributing to more effective management and implementation of international initiatives.

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