Секторен анализ на търговията на дребно в България: фокус върху подотрасли с хранителни и нехранителни стоки
Sectoral Analysis of the Retail Trade in Bulgaria: Focus on Food and Non-Food Subsectors

Author(s): Valeri Konicheva
Subject(s): Economy, National Economy, Business Economy / Management, Marketing / Advertising
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Retail; Market; Concentration; Trends; Sectoral
Summary/Abstract: This study presents a sectoral analysis of the retail trade in Bulgaria, focusing on two key subsectors: retail trade in non-specialized stores with a predominance of food products (NACE 4710) and specialized retail trade of non-food household and consumer goods (NACE 4750). The objective is to identify the structural differences, economic dynamics, financial sustainability, and market prospects of the two segments under the same macroeconomic conditions. The analysis includes an assessment of the market environment, competitive factors, margin structure, inventory turnover, capital intensity, and sensitivity to the economic cycle. Special attention is given to the impact of inflation, changes in consumer behaviour, digitalization, and the rise of e-commerce on pricing strategies, revenues, and profitability. The main risks and entry barriers are compared, including regulatory requirements, supplier bargaining power, ESG factors, and competitive pressure from international chains and online models. The study highlights that although both subsectors belong to the same industry, they respond differently to external shocks and follow distinct adaptation trajectories. The conclusions provide a basis for further research and support decision-making by investors, creditors, and management structures operating in the Bulgarian retail sector.

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