Marketingul verde şi responsabilitatea socială corporativă: intersecţii şi diferenţe
Green marketing and corporate social responsibility: intersections and differences

Author(s): Rodica Slutu
Subject(s): Social Sciences, Economy, Business Economy / Management, Marketing / Advertising, Green Transformation
Published by: Biblioteca Ştiinţifică a Universităţii de Stat Alecu Russo
Keywords: green marketing; sustainable marketing; ecological footprint; Social responsibility
Summary/Abstract: Green marketing, also known as ecological marketing, represents a branch of marketing that focuses on the development, promotion, and sale of environmentally friendly products and services. In green marketing, emphasis is also placed on organizational strategies that include sustainnability as a core value. Green marketing is not limited to “eco” products but aims to address consumers concerns regarding environmental protection.

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