„Синята“ дипломация – политики и стратегии за трансгранично сътрудничество в областта на водите
Blue diplomacy – policies and strategies for transborder water cooperation

Author(s): Milena Angelova
Subject(s): Economy, Supranational / Global Economy, Energy and Environmental Studies, Green Transformation
Published by: Нов български университет
Keywords: ‚blue’ diplomacy; relationship marketing; sustainability
Summary/Abstract: Water is a global resource of strategic importance, which scar- city is a severe challenge for continued human development and achievement of several UN Sustainable Development Goals. Water stress threatens the resilience of many areas of the world, fuels social instability, raises food security concerns, can lead to armed conflicts and the reinforcement of migration waves. The blue diplomacy sees water as an instrument of peace and development – through building international partnerships for joint management and sustainable use of water: process that relationship marketing can accelerate and facilitate substantially. The current paper aims at drawing avenues for ‘blue’ diplomacy appliance, supported by strategic marketing instruments.

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