Интелектуалната собственост на фирмата – фактор за устойчива конкурентоспособност в 21 век
The company’s intellectual property – a factor forsustainable competitiveness in the 21st century

Author(s): Maria Markova
Subject(s): Economy, Human Resources in Economy, Socio-Economic Research
Published by: Нов български университет
Keywords: intellectual property; company competitiveness
Summary/Abstract: In the conditions of the modern business environment, characterized by high technology, difficult predictability and dynamic changes, intellectual property is a decisive factor for achieving and maintaining competitiveness. The article offers an analysis of successful companies in the world and in Bulgaria with an assessment of the place and importance of intellectual property in the achieved competitiveness, priority through so-called “exclusive patent monopoly” – phenomenon giving to the patent owner a period of exclusive use of the protected innovations.

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