The Bulgarian Context and Media Research on the Environment, the Profession, and the Implementation of Generative Artificial Intelligence in Journalism
The Bulgarian Context and Media Research on the Environment, the Profession, and the Implementation of Generative Artificial Intelligence in Journalism

Author(s): Vesselina Valkanova
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: Bulgarian Context; Media Research; Implementation; Generative Artificial Intelligence; Journalism
Summary/Abstract: The quantitative increase in studies on global media systems through different focuses and thematic emphases undoubtedly contributes to the accumulation of an empirical base and to expanding the scope of research, to reach conclusions, generalizations, and typologies that are more relevant to the dynamic media environment around the world. A lot has been achieved in our country in terms of media research: scientific articles, monographs, collective studies, dissertations, expert analyses, sociological surveys, annual reports, documents of institutions, regulatory bodies, non-governmental organizations, and foundations analyze the problems of the environment, the media, and journalism.

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