Photoshop vs. AI: Complementary Tools or Competition in the Creative Process?
Photoshop vs. AI: Complementary Tools or Competition in the Creative Process?

Author(s): Krunoslav Bedi, Suzana Stojaković -Čelustka
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Photoshop; AI tools; Creativity; Web designer; Media technician
Summary/Abstract: In an era where artificial intelligence is entering every corner of creative expression, classic tools like Photoshop are facing new challenges. This paper explores the perceptions of 24 high school students, divided into web designers and media technicians, about the use of Photoshop and generative AI tools in the creative process. The results show that AI encourages rapid innovation and creative freedom, while Photoshop enables precise control and professional execution. Students recognize the synergy of the tools, but also their limitations, which opens up space for redefining the creative process in the digital age. The paper provides insight into the technical and artistic aspects and lays the foundation for a discussion about the future of creativity in education and professional design. A survey with a Likert scale (1–5) was used to measure students’ perceptions of: control over details, creativity, speed and efficiency, complementarity and competition of tools, motivation and satisfaction. To better understand the differences between the two groups of students — web designers and media technicians —their responses were analyzed using various statistical methods. The results of quantitative and qualitative analysis are presented in this paper.

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