Archaeological Tourism - Product Development and Experience Creation – Case Study of the Viminacium Archaeological Park
Archaeological Tourism - Product Development and Experience Creation – Case Study of the Viminacium Archaeological Park

Author(s): Aleksandra Bradić-Martinović, Jelena Anđelković Grašar, Renata Pindžo, Ljubomir Jevtović
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Archaeological Tourism; Tourism Product; Development; Viminacium Archaeological Park
Summary/Abstract: Archaeological tourism has emerged as a distinctive and growing segment of cultural tourism, offering opportunities to transform heritage sites into meaningful and sustainable tourism products. This chapter provides a thematic overview of key concepts in the development of archaeological tourism services, with a particular focus on personalization, experience design, digital innovation, and sustainability. Drawing on relevant literature, it discusses strategic approaches to tourism service development that balance visitor engagement with the protection of cultural heritage. As a review study, the chapter includes the example of the “Viminacium Archaeological Park” in Serbia to illustrate how theoretical principles can be effectively applied in practice. The example highlights the importance of integrating storytelling, infrastructure, technological tools, and community involvement in creating immersive and resilient visitor experiences.

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