Gastro & Eno Digital Agility of Istria and Pelješac
Gastro & Eno Digital Agility of Istria and Pelješac

Author(s): Maja Vizjak, Marina Perić Kaselj
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Gastro & eno tourism; Istria; Pelješac; Wineries and wine cellars; Digital agility
Summary/Abstract: The Gasto & eno business has great potential that has yet to be fully realized through digital agility. Istria is an example of good practice in the environment, which is confirmed by this research, where, through a comparative analysis, Istria and Pelješac, the two largest Croatian peninsulas, were valued according to their capacity in the preparation and service of food and beverages, as well as the number of wineries and wine cellars with an emphasis on digital agility in business. Entrepreneurial capacities are much greater in Istria, and a constantly growing trend is noted in the sectoral analysis of business. 1095 entrepreneurs in Istria and 47 in Pelješac were analyzed, and in Istria only 2% of entrepreneurs have a website listed in fina info, while only one in Pelješac. In Istria, 77% of entrepreneurs have an e-mail in the court register, while in Pelješac, 70%. Furthermore, 105 wineries and wine cellars in Istria and 56 in Pelješac were analyzed, and in Istria 71% of wineries have a website and 29% of them have an active online store, while in Pelješac only 20% of wineries have a website and 9% of them have an active online store. . The research conducted in this paper connects two phenomena: gastrotourism and digital agility, which actively cooperate with the aim of creating a positive effect on business.

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