Leveraging Smart City and Smart Tourism Technologies to Enhance Tourism Marketing: A Framework for Destination Promotion of Novi Sad
Leveraging Smart City and Smart Tourism Technologies to Enhance Tourism Marketing: A Framework for Destination Promotion of Novi Sad

Author(s): Bela Muhi, Jovana Kisin, Jelena Jesic, Simonida Vukadinović
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Summary/Abstract: Today, not only manufacturers, products and brands compete with each other, but also countries, regions, cities and tourist destinations too. While products compete for consumers, cities compete for tourists, investors, skilled labor, talented students etc. This competition is not only taking place within the borders of a country, but is increasingly moving to an international level. This competition requires marketing expertise and the correct use of marketing tools that enable cities and tourist destinations to build and maintain their competitiveness and positive image. The intensification of competition requires more conscious and thoughtful marketing policy and strategy, where Smart City and Smart Tourism technologies and solutions are also becoming more and more important. Cities and tourist destinations that have introduced various smart solutions have been able to use them in several cases as a tool for urban and tourism marketing. The city of Novi Sad has done the same, and these solutions will be presented in this paper. The data for this research was collected from academic articles and from various official documents and relevant websites.

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