Digital Innovations for Sustainable Tourism Management
Digital Innovations for Sustainable Tourism Management

Author(s): Ivana Ercegović, Mirjana Tankosić, Nataša Simeunović Bajić
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Sustainable tourism; Digital innovations; Travel applications; User-generated content; Digital communication; Tourist behavior; Communication strategies
Summary/Abstract: This paper explores how digital innovations, particularly travel applications, contribute to promoting sustainable tourism. By analyzing user-generated content, interface features, and eco-certifications in selected travel apps, this study highlights how digital tools could foster cultural and environmental sustainability. It examines publicly available data from apps like TripAdvisor, Airbnb, and Booking.com to assess their effectiveness in encouraging responsible tourist behavior. The findings reveal how these apps integrate sustainability features and communicate them to users, offering practical recommendations for destination managers and digital marketers.

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