Study of the Influence of Economic and Demographic Factors on Online Shopping for Tourism Products in the European Union
Study of the Influence of Economic and Demographic Factors on Online Shopping for Tourism Products in the European Union

Author(s): Simeonka Petrova, Hristina Mihaleva
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Online shopping; European consumers; Online shopping of tourist products in the European Union; Factors of online shopping of tourist products
Summary/Abstract: This study presents conceptual views and statements on online shopping for tourist products and its dynamics and trends. Theoretical and empirical aspects of the development of this type of shopping carried out by European consumers are highlighted. The main objective of the study is to analyze and assess the state and specificity of the behavior of European consumers when shopping online for tourist products by significant economic and demographic factors, such as disposable income, gender, age, educational and employment status, and on this basis to deduce the emerging dependencies. Respondents to the study are individuals from the 27 Member States of the European Union. Analytical data on their budgets, demographic profile and online purchases of tourist products refer to the ten-year period 2013-2023. This allows us to track the dynamics and development of the studied economic phenomenon. The measurement of the relationships between online purchases of tourist products and the selected variables is carried out using computer processing software - IBM SPSS Statistics, and the Excel program. The methodology of the study includes the application of the linear regression and correlation method. The results obtained from the conducted study are useful for characterizing the changes occurring in online shopping of tourist products by consumers in Europe.

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