The Role of Social Responsibility in Building the Quality Image of Preschool Institutions
The Role of Social Responsibility in Building the Quality Image of Preschool Institutions

Author(s): Melita Jurič, Boris Jurić, Dijana Vuković
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Image; Preschool institutions; Social responsibility; Quality
Summary/Abstract: Preschools must actively support social responsibility, environmental preservation, and the community in addition to offering high-quality services in the social and educational context of today. This essay explores the key elements of social responsibility that contribute to the formation of a positive perception of preschools and how this perception can be strategically used to attract parents, finance staff development, and adhere to regulations. Preschool institutions' success is impacted by factors other than the quality of childcare and instruction, though. Transparency in business, social inclusion, and environmental responsibility are becoming more and more important. This paper examines specific instances of community-building and image-building projects that preschools have undertaken, such as those about equality, family support, and environmental conservation. Institutions that successfully incorporate social responsibility into their strategies not only improve their reputation but also reap long-term benefits in the form of increased employee, parent, and child satisfaction and trust, especially in light of the growing competition and societal demands for ethical business practices. The principals of 352 preschools in the Republic of Croatia were surveyed to examine how they view and implement social responsibility in the process of enhancing their reputation for excellence.

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