A Review of Public Interest in Renewable Energy in the Visegrad Group Countries
A Review of Public Interest in Renewable Energy in the Visegrad Group Countries

Author(s): Liubov Hodovanska, Maria Bohdalova
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Renewable Energy; Public Interest; Visegrad Group countries
Summary/Abstract: The issue of energy transition has become one of the most urgent in the global economy in recent years, with public opinion playing a significant role in shaping energy policies. This study examines public interest in renewable energy by focusing on keywords related to photovoltaic technologies in the Visegrad Group countries. We have used Google Trends and Semrush data to explore public interest in renewable energy during 2024 and over the five-year period 2020-2024. Based on the constructed distribution map of popularity scores, we found that rural and less urbanized areas showed significantly higher interest, while capital cities and industrial regions showed lower levels of engagement. Furthermore, an analysis of the dependencies of intent by country and intent by keyword type was conducted. The chi-square test confirms that targeted searches for photovoltaic-related information are statistically significant. Our results confirm that citizens of the Visegrad Group countries are actively seeking information about photovoltaics, with the strongest dependence observed in Poland, followed by Slovakia, Hungary, and the Czech Republic.

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