Spending Versus Saving: COVID-19 Crisis Through the Lens of Consumers
Spending Versus Saving: COVID-19 Crisis Through the Lens of Consumers

Author(s): Lenka Veselovská, Katarina Zimermanova
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: COVID-19 pandemic; Consumer behavior; Adverse event; Savings; Purchase; Household income
Summary/Abstract: The COVID-19 pandemic showed that people significantly alter their consumer behavior during adverse events, with serious implications for their tendencies to create savings. A survey was conducted on a sample of 1172 Slovak consumers to collect data on consumers’ experiences during various years of the pandemic. The findings of this research study show that the majority of consumers decreased their savings. This trend was observed especially in younger generations of consumers. The dependence between savings creation and fear of job loss was proven as medium. It was also discovered that older generations of consumers were spending more on daily consumption goods, especially in 2021. The finding that younger consumers spend less and buy fewer products could be an indication of a major turn towards sustainable consumption that will have positive implications on societies and the environment.

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