СОЦИАЛНИТЕ МРЕЖИ КАТО ДВИГАТЕЛ НА МАРКЕТИНГА В ТУРИЗМА: ТЕНДЕНЦИИ И ВЪЗМОЖНОСТИ ЗА БЪЛГАРСКИЯ ПАЗАР
SOCIAL MEDIA AS A DRIVING FORCE IN TOURISM MARKETING: TRENDS AND OPPORTUNITIES FOR BULGARIA

Author(s): Radostina Nikolova
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, Tourism, ICT Information and Communications Technologies
Published by: Икономически университет - Варна
Keywords: social media; digital marketing in tourism; influencer marketing; tourist destination; user generated content

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