Гастрономически туризъм и социални мрежи: взаимодействия и тенденции
Gastronomic Tourism and Social Media: Interactions and Emerging Trends
Author(s): Radostina NikolovaSubject(s): Social Sciences, Economy, Communication studies, Theory of Communication, Tourism
Published by: Институт за знание, наука и иновации ЕООД
Keywords: gastronomic tourism; social media; consumer motivation; influencer marketing; digital trends; tourist behavior; Bulgaria
Summary/Abstract: The report examines the impact of social media on gastronomic tourism, with a focus on new trends in consumer behavior. It analyzes the role of digital platforms in shaping motivation and promoting culinary destinations. Effective practices such as influencer marketing, street food culture, and food visualization are highlighted
Journal: Сборник доклади от научна конференция „Знание, наука, иновации, технологии”
- Issue Year: 1/2025
- Issue No: 2
- Page Range: 668-681
- Page Count: 14
- Language: Bulgarian
