ИНТЕРПРЕТАЦИОННО ПЛАНИРАНЕ НА ТУРИСТИЧЕСКИ МАРШРУТ
INTERPRETIVE PLANNING OF A TOURIST ROUTE

Author(s): Eleonora Negulova
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, Tourism, ICT Information and Communications Technologies
Published by: Икономически университет - Варна
Keywords: heritage interpretation; sustainable tourism route; digital technologies in tourism; cultural and natural heritage; local community engagement
Summary/Abstract: This paper addresses a notable gap in interpretive planning for tourist routes that integrate both cultural and natural heritage, with a focus on the Berkovitsa–Kom area in Northwestern Bulgaria. Through qualitative methods, including expert interviews and content analysis, the study proposes a conceptual model for sustainable tourism development grounded in: (1) the use of interactive technologies (e.g., AR and VR), (2) community engagement, and (3) thematic storytelling. The findings indicate that this integrated approach can enhance tourist engagement by approximately 30%, based on comparisons with similar initiatives. This research contributes to the theoretical discourse on heritage interpretation by presenting a replicable framework tailored for rural destinations. It also underlines the value of co-creation processes between local stakeholders and planners in preserving heritage while promoting innovative tourism experiences.

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