ГАСТРОНОМИЧЕСКИЯТ ТУРИЗЪМ: КУЛТУРНИ И ИКОНОМИЧЕСКИ ИЗМЕРЕНИЯ НА МЕСТНАТА КУХНЯ И КУЛИНАРИЯТА
GASTRONOMIC TOURISM: CULTURAL AND ECONOMIC DIMENSIONS OF LOCAL CUISINE AND CULINARY ARTS

Author(s): Marianna Svetlozarova Aleksandrova
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, Tourism, Green Transformation
Published by: Икономически университет - Варна
Keywords: gastronomic tourism; cuisine; culinary arts; local gastronomy
Summary/Abstract: The article examines gastronomic tourism as a key segment of specialized tourism, where local cuisine functions both as cultural heritage and an economic resource. It clarifies the distinctions between “cuisine,” “culinary arts,” and “gastronomy,” emphasizing their strategic role in destination branding and sustainable development. The analysis of market data and cultural practices demonstrates that gastronomy is not only a tourist attraction but also a tool for cultural diplomacy and the construction of a positive international image.

• Details
• Contents