Undergraduate IT Students’ Intention to Utilize AI for Creative Projects
Undergraduate IT Students’ Intention to Utilize AI for Creative Projects

Author(s): Katarina Pažur Aničić, Renata Mekovec, Marija Kustelega
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: AI; Creative tasks; Innovation; IT students
Summary/Abstract: Integrating AI in higher education, particularly in courses emphasizing creativity, is becoming vital as students seek new ways to enhance their learning processes. In the context of a UX design course where creative tasks and multiple possible solutions are encouraged, AI offers opportunities for students to explore diverse approaches. However, when AI is permitted but not instructed, understanding how students use AI is crucial. This study examines IT students’ use of AI in UX design course, their perceptions, attitudes, and impact on learning experience. The study investigates how students utilize AI for user research tasks like creating personas and customer journey maps, examining their motivations and expectations from AI usage. Responses from 54 student teams revealed that the main motivation for using AI was time efficiency, not solution quality improvement. Furthermore, students did not find that AI significantly improved innovation, teamwork, or creativity.

• Details
• Contents