Key Determinants of Digital Transformation: A Preliminary Investigation into Essential Elements of Company Change
Key Determinants of Digital Transformation: A Preliminary Investigation into Essential Elements of Company Change

Author(s): Ana Kutnjak
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Digital transformation; Determinants; Preliminary investigation; Content analysis
Summary/Abstract: Digital transformation (DT) involves strategic, customer-focused changes that utilize innovative applications of emerging information and communication technologies to create new or enhanced processes, products and/or services, and business models in today’s organizations. Given the broad resonance of digital transformation, this paper provides a preliminary investigation into its key determinants, a concept frequently discussed in terms of enablers, factors, drivers, and pillars in existing research. Although these terms appear commonly in the literature, there is a need for a clearer understanding of previous studies and how these elements are recognized and defined in academic works. This paper aims to theoretically identify the key determinants of digital transformation that organizations must consider. By synthesizing existing literature, this study seeks to establish an initial categorization of the primary elements influencing digital transformation, laying a basis for further, in-depth research into how these determinants shape and facilitate transformation initiatives across industries.

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