СЪБИТИЕН ТУРИЗЪМ В СЪОТВЕТСТВИЕ С КОНЦЕПЦИЯТА УСТОЙЧИВО РАЗВИТИЕ
EVENT TOURISM IN ACCORDANCE WITH THE CONCEPT OF SUSTAINABLE DEVELOPMENT

Author(s): Petya Ivanova
Subject(s): Economy, Business Economy / Management, Tourism, Business Ethics, Green Transformation
Published by: Икономически университет - Варна
Keywords: sustainable development; event management; tourism
Summary/Abstract: In the specialized literature dedicated to event tourism, its role in the formation, consolidation and articulation of destination identity has been proven. In this regard, the potential of events to become transformative tools is a logical continuation, since they can help express identities, then they can also be used when a conscious change of identities is necessary. The main research objective is to examine and present the challenges and opportunities facing the planning and implementation of event tourism, in accordance with the principles of sustainability. The results of the study refute the opinion that the nature of events is incompatible with sustainability. The thesis regarding the possibility of events being sustainable and at the same time increasing the quality of the experience is confirmed. Guidelines for the creation and implementation of sustainable events and the implementation of sustainable event tourism are outlined. A significant place in the study are also the questions regarding tourists' awareness of social and environmental influences and the way of perception and attitude towards sustainable events.

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