СМАРТ ТУРИЗЪМ НА НИВО ОБЩИНА: ПРИМЕРЪТ НА ОБЩИНА БУРГАС
SMART TOURISM AT THE MUNICIPALITY LEVEL: THE EXAMPLE OF BURGAS MUNICIPALITY

Author(s): Elena Ilieva
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, Tourism, ICT Information and Communications Technologies
Published by: Икономически университет - Варна
Keywords: smart tourism; smart technologies; smart destination; Burgas municipality
Summary/Abstract: This study investigates the application of smart tourism at the municipal level, with a focus on the case of Burgas Municipality. The research concentrates on the conceptual framework of smart cities, characterized by key dimensions such as intelligent technologies, socio-economic and environmental sustainability, and urban governance. Particular attention is given to the integration of advanced digital tools—mobile applications, integrated smart platforms and the Internet of Things (IoT)—as catalysts for the evolution of smart tourism. The analysis identifies the core components of smart destinations, structured around smart technologies, human and business capital, and destination development. Empirical insights are provided through the examination of Burgas’s urban digital platform, which enables real-time monitoring and links to the GotoBurgas tourism portal.

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