ТУРИСТИЧЕСКИ АГЕНЦИИ ОТ СЛЕДВАЩО ПОКОЛЕНИЕ: ИЗПОЛЗВАНЕ НА ТЕХНОЛОГИИ ЗА ПЕРСОНАЛИЗИРАНИ И АНГАЖИРАЩИ ТУРИСТИЧЕСКИ ПРЕЖИВЯВАНИЯ
NEXT GENERATION TRAVEL AGENCIES: USING TECHNOLOGY FOR PERSONALIZED AND ENGAGING TRAVEL EXPERIENCES

Author(s): Lyubomira Todorova
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, Tourism
Published by: Икономически университет - Варна
Keywords: travel agencies; innovation; innovative approaches; artificial intelligence; UGC
Summary/Abstract: In response to the dynamically changing tourism industry, travel agencies are adopting innovative approaches in line with changing consumer demands and technological advancements. This paper aims to examine the innovative technologies implemented by TAs that are transforming the sector, focusing on the integration of artificial intelligence (AI), the adoption of sustainable practices, the implementation of subscription-based models, the use of user-generated content (UGC) and an emphasis on travel experiences. Based on international and Bulgarian sources, the analysis highlights the importance of innovation in increasing operational efficiency, customer engagement and competitiveness in the tourism market.

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