Възможности за повишаване привлекателността на туристическа дестинация България
OPPORTUNITIES TO INCREASE THE ATTRACTIVENESS OF TOURIST DESTINATION BULGARIA

Summary/Abstract: As a tourist destination, Bulgaria is a country with exceptional opportunities to provide a variety of different types of tourism. Besides the traditional forms - sea and mountain - ski tourism, it offers many alternative forms including: eco, rural, health, spa, wellness, cultural, adventure, wine, gourmet, event, hunting, camping, yacht, golf and congress tourism. Thanks to this, the country has a number of opportunities to develop its potential in the most rational way possible. Increasing the attractiveness of the destination could be achieved through a more appropriate use of the natural and anthropogenic resources available to it, while at the same time focusing on the regions with tourism potential and the opportunities they offer for the development of specialized forms of tourism. This article aims to present the opportunities for increasing the attractiveness of a tourist destination Bulgaria by examining the elements that determine the attractiveness of the country in general and on major tourist markets as well as by carrying out a SWOT analysis of the destination.

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