Бизнес моделите в българските медии. Анализ върху дигиталните издания на в. „Капитал“, в. „Тема спорт“ и в. „Телеграф“
Business Models in the Bulgarian Media. Analysis of the Digital Editions of “Capital”, “Tema Sport”, and “Telegraph” Magazine

Author(s): Nikoleta Kostadinova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: digital editions; business models; media; disruptive environment; economic crisis; transformation
Summary/Abstract: Nowadays media stand at a crossroad – adapting to consumer behaviors, technological advancements, and economic dynamics. The traditional models that once sustained media organizations are being challenged by digital disruption, leading to an evaluation of business strategies and revenue streams. „Business models in the Bulgarianmedia. Analysis of the newspapers “Telegraf”, “Capital”, and “Tema Sport” delves into the multifaceted world of media business models, examining the diverse approaches adopted by companies to thrive in an ever-evolving environment.

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