Предизвикателствата пред медиите за финансиране и предлагане на съдържание в новите условия
Media Challenges for Financing and Offering Content in the New Conditions

Author(s): Nikoleta Kostadinova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: audience; business models; media; new media technologies; transformation
Summary/Abstract: This article examines the impact of digitalization on media business models through a comparative analysis of The New York Times and The Guardian. It focuses on innovative approaches to financing and distributing content, as well as the growing importance of the audience as an active participant in the media process. It discusses key challenges facing contemporary journalism, including economic instability, the advent of artificial intelligence, and copyright infringement.

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