Прагмастилистические особенности текстов визуальной литературы
Pragmastilistic Features Of Visual Literature Texts

Author(s): Larisa Ukhova
Subject(s): Language and Literature Studies, Applied Linguistics, Cognitive linguistics
Published by: Пловдивски университет »Паисий Хилендарски«
Keywords: visual literature; visual language; pragmatics; interpretation; polycode/creolized text
Summary/Abstract: The article is devoted to modern children's visual literature, which has undergone significant changes in recent decades. Using the example of its most popular genres (comics, graphic novels, and wimmel books), the article examines the features of the pragmatic impact on the target audience of such publications – representatives of generation Z. The author focuses on the method of organizing the text space of visual literature, which is relevant to the principles of creating an advertising text having a polycode (creolized) nature. Special attention is paid to texts with zero implementation. It is suggested that the author of such works may be the addressee of the text himself.

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