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Perceptions Of Success As Key Indicators For Adult-Learning Motivation

Author(s): Hristina Sokolova
Subject(s): Social Sciences, Education, Adult Education
Published by: Пловдивски университет »Паисий Хилендарски«
Keywords: success; perception; adult-learning; motivation; andragogy
Summary/Abstract: This paper examines shifting perceptions of success among Bulgarian digital users from 2015 to 2023 and explores how these views relate to adult learner motivation. Data collection involved a free word association experiment (n = 235) and a questionnaire (n = 1063), both administered via Facebook and LinkedIn. Findings show a move from primarily material or work-centric notions of success in 2015 (e.g., “happiness”, “money”, “work”) to more subjective and relational concepts in 2023 (e.g., “satisfaction,” “family,” “calmness”). This shift aligns with adult learning principles that emphasize learners’ need for immediate relevance, personal growth, and social support. Thestudy concludes that educators and program designers should integrate non-material andcommunal elements – such as emotional well-being and collaborative learning – alongsideindependent skills development to foster lasting motivation in adult learners.

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