Smart Technologies Shaping the Future of the Hotel Industry in Developing Countries: A Post-Covid Review
Smart Technologies Shaping the Future of the Hotel Industry in Developing Countries: A Post-Covid Review

Author(s): Majlinda Godolja, Kozeta Sevrani, Denisa Millo
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Hotel industry; Smart technology; Artificial Intelligence (AI); Developing countries; Technology adoption; Digital transformation; Data privacy; Economic constraints
Summary/Abstract: This paper aims to identify the optimal smart technologies and AI-driven solutions for the hotel industry, with a particular emphasis on their contribution to the broader digital transformation of business operations. The research examines the state of the art as of September 2024 using a mixed-methods approach, combining a systematic review and design thinking. The review spans studies from 2020 to 2024, characterized by rapid advancements in AI and smart technology, partly driven by the post-Covid digital transformation. The findings are related to a growing global demand for AI-powered smart technology solutions in the hotel industry, motivated by different reasons such as operational efficiency, customer experiences, and streamlined management processes. The adoption of these technologies in developing countries is affected by some specific economic, cultural, and regulatory factors and remains aligned with global digitalization trends. The study brings attention to continuing important concerns, such as data privacy and security, financial constraints, and cultural factors that affect technology acceptance and integration. These insights provide a foundation for examining the potential of integrating smart technologies within Albania’s hotel industry landscape.

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