Innovation in Gastronomic Tourism: The Impact of Value Chain Stages on the Tourist Experience
Innovation in Gastronomic Tourism: The Impact of Value Chain Stages on the Tourist Experience

Author(s): Brilanda Bushati, Enkeleda Lacej
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Value chain; Gastronomic tourism; Innovation
Summary/Abstract: Gastronomic tourism has gained significant importance in the tourism industry, offering a unique experience for travellers to delve into the culture, traditions, and flavours of a destination. This study examines the role of the value chain in gastronomic tourism, with a focus on the city of Shkodra, Albania. Through a comprehensive investigation of the stages of the value chain, encompassing food production, preparation, distribution, and consumption, the study aims to comprehend their impact on visitors’ gastronomic experiences. Objectives include identifying current trends in gastronomic tourism, such as technological advancements and tourists’ preferences for authentic cuisine, as well as pinpointing innovations and assessing economic impacts at the local level. This study utilizes a regression model to analyze the value chain within a specific context. The authors aim to identify how these interpretations can inform the understanding of various factors influencing gastronomic tourism analysis and inform the development of appropriate strategies for its future growth.

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