POLITICS IN PIXELS AND POSTS:
A MULTIMODAL ANALYSIS OF ROMANIAN
POLITICAL DISCOURSE ONLINE
POLITICS IN PIXELS AND POSTS:
A MULTIMODAL ANALYSIS OF ROMANIAN
POLITICAL DISCOURSE ONLINE
Author(s): Andrea Peterlicean
Subject(s): Politics / Political Sciences, Social Sciences, Media studies, Political Theory, Communication studies, Politics and communication
Published by: Editura Universităţii Vasile Goldiş
Keywords: digital rhetoric; visual communication; social media; Romanian politics
Summary/Abstract: This paper explores how Romanian political actors use multimodal strategies, visual, textual, and interactive, to construct political identity and engage audiences. Using a corpus of online materials from major Romanian parties during the 2024 election cycle, the study applies Multimodal Discourse Analysis (MDA) and audience interaction metrics to reveal how online communication blends visual persuasion and populist narratives.
Book: The European Union and the New Dynamics of Global Security
- Page Range: 192 - 199
- Page Count: 8
- Publication Year: 2025
- Language: English
- Content File-PDF
