The Digital Transformation of Higher Education: The Role of Artificial Intelligence and Chatbots
The Digital Transformation of Higher Education: The Role of Artificial Intelligence and Chatbots

Author(s): Ekaterina Tosheva, Luben Boyanov
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Digital transformation; Higher education; Chatbots; Development; Sustainability
Summary/Abstract: The development of new digital resources and tools in education has catalyzed its transformation, aiming to achieve better outcomes for students and foster more fulfilling relationships in the educational process. Smart technologies have been, and continue to be, pivotal in the global transformation of the educational space. This paper examines the main trends related to the digital transformation of higher education, with a focus on the burgeoning role of artificial intelligence (AI) and its most popular application—chatbots. Based on a survey of students, this study explores new possibilities for knowledge acquisition and the further digitization of higher education. The increasing use of chatbots holds significant potential for enhancing university-level economics teaching. Despite certain risks associated with this technology, it is clear that chatbots can significantly contribute to the digitalization efforts within universities and make an additional impact on the sustainability of educational progress and development.

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