ТЕНДЕНЦИИ И ПРЕДИЗВИКАТЕЛСТВА ПРЕД УПРАВЛЕНИЕТО НА ЧОВЕШКИ РЕСУРСИ В УСЛОВИЯТА НА ДИГИТАЛИЗАЦИЯ
TRENDS AND CHALLENGES IN HUMAN RESOURCE MANAGEMENT IN THE CONTEXT OF DIGITIZATION

Author(s): Emil Dimov, Boryana Trifonova
Subject(s): Economy, Business Economy / Management, Human Resources in Economy, ICT Information and Communications Technologies
Published by: Икономически университет - Варна
Keywords: human resources management; digitalization; digital transformation; industrial enterprises
Summary/Abstract: Technological progress reflects on various aspects of life, and the most distinct changes are observed in modern industrial relations. In parallel with the transformation of production processes in the enterprise, digital technologies are increasingly entering the human resources management process. They are becoming a leading method of selecting, stimulating and regulating human capital in every modern enterprise. The purpose of this study is to present the challenges facing human resource management in modern enterprises. The methods used are: research of scientific literature, questionnaire survey, summaries of results, systematization of the main problems and recommendations for their elimination. The results clearly show that the introduction of digital technologies not only changes the methods of work and relationships, but also changes the requirements for employees. In response to the rapidly changing technological environment, there is not only a critical need for every organization to adapt and transform, but also to invest in human capital development to achieve competitiveness.

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