РОЛЯТА НА ЧОВЕШКИЯ ФАКТОР В УСТОЙЧИВОТО РАЗВИТИЕ НА КРУИЗНАТА ИНДУСТРИЯ
THE ROLE OF THE HUMAN FACTOR IN THE SUSTAINABLE DEVELOPMENT OF THE CRUISE INDUSTRY

Author(s): Yoanna Staneva-Tsvetkova
Subject(s): Economy, Business Economy / Management, Tourism, Business Ethics, Socio-Economic Research, Green Transformation
Published by: Икономически университет - Варна
Keywords: cruise industry; human factor; sustainable development; personnel management; innovation
Summary/Abstract: The cruise industry is undergoing significant transformations driven by technological progress, rising sustainability demands, and shifting customer expectations. In this context, the human factor plays a crucial role in achieving long-term success and sustainable development. The aim of this report is to analyze the role of the human factor through the study of best practices in personnel management, corporate social responsibility, and technological innovation. The methodology involves a comparative analysis of secondary data from corporate reports, academic publications, and industry research to highlight the link between sustainable HR practices and overall competitiveness.

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