Определяне на дневния ред в медиите чрез изкуствен интелект – свобода на политическите послания или контрол върху медийното съдържание
Agenda Setting in the Media Through Artificial Intelligence – Freedom of Political Messages or Control of Media Content

Author(s): Maria Popova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: Agenda Setting; media; artificial intelligence; policy
Summary/Abstract: The Agenda Setting is among the leading media effects. Still, its influence is always considered in context, because the continuous study of the forms of media coverage of the various social or political campaigns shows that the media messages succeed only partially in changing audience expectations. Understanding the mechanisms by which the media construct public perceptions becomes even more complicated when media production and dissemination of political messages turn out to be dependent on the activity of artificial intelligence.

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