Основни рискове, коментирани в българските медии през 2024 и 2025 година
Main Risks Commented on in the Bulgarian Media in 2024 and 2025

Author(s): Borislav Borisov
Subject(s): Social Sciences, Economy, Media studies, National Economy, Communication studies, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Bulgaria; media visibility; risk analysis; Media Visibility Index (MVI); corruption; political instability, communication studies; journalism; public policy
Summary/Abstract: This study examines the extent and nature of media visibility of the principal risks affecting Bulgaria’s socio-economic development. Using the Media Visibility Index (MVI) as an analytical tool, the research evaluates how frequently and with what intensity risk-related topics are covered in national and regional media. Data from 2024 – 2025 were analyzed through both quantitative and qualitative approaches, supported by AI-assisted processing using ChatGPT-5. The findings indicate that while the Bulgarian media reflect most of the significant risks—such as cybersecurity threats, corruption, inflation, and political instability—the coverage remains largely descriptive rather than analytical. Furthermore, topics like innovation, infrastructure ageing, and environmental resilience are underrepresented. The study highlights the necessity of improving media independence, enhancing analytical journalism, and promoting media literacy as key factors in strengthening the democratic capacity of the public sphere.

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