Integrating Artificial Intelligence into Entrepreneurship Education: Evidence from a Pilot Workshop Using BMI Pattern Cards and Generative AI
Integrating Artificial Intelligence into Entrepreneurship Education: Evidence from a Pilot Workshop Using BMI Pattern Cards and Generative AI

Author(s): Krasimir Petkov
Subject(s): Social Sciences, Economy, Education, Business Economy / Management, Sociology, Adult Education, Methodology and research technology, Social development, Social Informatics, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: entrepreneurship education; active learning; artificial intelligence; generative AI; idea development
Summary/Abstract: This paper explores the integration of business model innovation (BMI) pattern cards, collaborative group brainstorming, and generative artificial intelligence (AI) tools within an entrepreneurship education workshop for undergraduate Business Economics and Management students. The study examines student perceptions and learning outcomes to assess the effectiveness of this combined pedagogical approach. Quantitative results reveal high student satisfaction, strong confidence in using BMI pattern cards, positive evaluations of group brainstorming, and substantial perceived helpfulness of AI tools in supporting entrepreneurial ideation and elaboration. Findings indicate that these components function synergistically, enhancing entrepreneurial skill development while preserving human creativity and peer collaboration. The study contributes to entrepreneurship education theory by demonstrating AI’s role as a cognitive partner within established frameworks and offers practical implications for curriculum design.

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