Оптимизиране на човешкия потенциал чрез иновативни мотивационни модели в условията на Петата индустриална революция
Optimizing Human Potential Through Innovative Motivational Models in the Context of the Fifth Industrial Revolution

Author(s): Katerina Kirilova
Subject(s): Economy, Business Economy / Management, Human Resources in Economy
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Industry 5.0; human potential; motivation; leadership; human resource management; theoretical framework
Summary/Abstract: This report develops human-centered motivational models adapted to Industry 5.0, integrating classical theories and contemporary approaches to enhancing creativity, autonomy, and well-being. Through a systematic review of the literature and critical synthesis, the strengths and gaps in existing frameworks are identified and a hybrid model combining personalization, technological advancement, and organizational culture is proposed. Key findings suggest that adaptive, AI-assisted coaching, meaningful work design, and leadership practices collectively increase engagement and productivity. The study discusses practical strategies for implementing a motivational approach, arguing that the co-design of humans and technology is essential for optimizing human potential in Industry 5.0.

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