Управление на човешките ресурси в бизнеса с недвижими имоти в контекста на Индустрия 5.0
Human Resource Management in the Real Estate Business in the Context of Industry 5.0

Author(s): Maria Dimitrova, Kaloyan Dimitrov
Subject(s): Economy, Business Economy / Management, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Industry 5.0; human resource management; real estate business; digital transformation; sustainable HRM
Summary/Abstract: This study examines the transformational impact of Industry 5.0 - a humancentric, sustainable, and resilient paradigm - on human resource management (HRM) within the real estate business. Through a conceptual literature analysis and comparative framework, the research identifies a critical shift from viewing technology as a mere efficiency tool to a collaborative partner that enhances human potential. Key findings reveal that while Industry 5.0 technologies (AI, IoT, digital twins) offer significant HRM applications, the sector faces a talent crisis and skills gap. The paper concludes that strategic HRM must proactively foster human-machine collaboration, upskill the workforce, and cultivate an ethical organizational culture to ensure a sustainable transition oh human resources in real estates.

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